Graphic designers must price projects to cover software subscriptions, revision time, and creative expertise. Set hourly or project rates that reflect your skill level.
Optimize your pricing strategy with AI-powered insights
Enter your shop name for a personalized PDF report with your business name.
How many items do you expect to sell each month?
💡 Why needed? Fixed costs (Rent/Labor) must be split by each item. Lower sales = Higher cost per item. We need this to calculate your min break-even price.
Percentage of items that are wasted or unsold.
✅ Price is above break-even $18.35. You are making profit!
How much will you charge for one item?
Net Profit
$3325
per month
Margin
26.6%
profit margin
Break-Even
312
units/month
✓ Margin Detected: Your 26.6% profit margin is healthy for the cafe industry. You need to sell 312 units to break even, currently projecting 500 units.
Required Volume Growth ≥17% to break even
Current Expectation: 30% ✅
Graphic design is priced hourly ($50–150/hr) or, better, by project once you're fast. A logo commonly runs $300–2,500+ depending on scope and brand size, and the price reflects revision rounds and usage, not just design hours. Cap revisions, charge for scope creep, and remember only part of your week is billable — software, admin and pitching are unpaid overhead the rate must cover.
Open-ended changes destroy project profitability. Specify 2–3 rounds and bill extra rounds at your hourly rate.
Hourly punishes your efficiency — the better you get, the less you earn. Project or value pricing captures the result, not the clock.
Pitching, admin, email and software eat into the week. If only ~60% of hours are billable, your rate must cover the rest.
Print vs web, exclusivity and brand size all change value. Without scope, you give enterprise usage away at solo-project prices.
Once your pricing works, these are the tools small operators use to take payments, keep books, and market.
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Freelance rates run $50–150/hr, but project pricing is often better. A logo commonly runs $300–2,500+ depending on scope. Back your rate into target income across realistic billable hours — the calculator above helps.
Per project once you know your speed: it rewards efficiency and gives clients a fixed number. Hourly is safer for open-ended or revision-heavy work where scope is unclear.
Define a set number of rounds (commonly 2–3) in your quote and bill additional rounds at your hourly rate. Unlimited revisions are the fastest way to make a project unprofitable.
Because pitching, admin, email and software aren't billable. If only about 60% of your week is paid client work, your quoted rate has to cover the unpaid 40%.
A logo for a national brand is worth more than for a local side hustle. Factor in usage rights, exclusivity and the client's scale, not just the hours spent designing.
Many small business owners use the "3x material cost" rule or simply match competitor prices. The problem? This ignores your unique cost structure. Your rent might be higher, your waste rate different, or your labor costs vary by location. This calculator reveals your true break-even point and ensures sustainable pricing.
Download a clean, shareable PDF of your pricing breakdown — cost structure, break-even point, and profit scenarios — completely free, with no sign-up. Useful for partners, lenders, or your own records.