Amazon FBA sellers must account for referral fees, fulfillment fees, storage costs, and PPC ads. Price products to maintain healthy profit margins after all Amazon fees.
Optimize your pricing strategy with AI-powered insights
Enter your shop name for a personalized PDF report with your business name.
How many items do you expect to sell each month?
💡 Why needed? Fixed costs (Rent/Labor) must be split by each item. Lower sales = Higher cost per item. We need this to calculate your min break-even price.
Percentage of items that are wasted or unsold.
✅ Price is above break-even $18.35. You are making profit!
How much will you charge for one item?
Net Profit
$3325
per month
Margin
26.6%
profit margin
Break-Even
312
units/month
✓ Margin Detected: Your 26.6% profit margin is healthy for the cafe industry. You need to sell 312 units to break even, currently projecting 500 units.
Required Volume Growth ≥17% to break even
Current Expectation: 30% ✅
On Amazon FBA, fees decide your margin: a ~15% referral fee plus per-unit fulfillment fees plus storage, before you spend a cent on PPC ads. Total Amazon costs often reach 30–40% of the sale price, so cost-plus pricing without them is a fast way to lose money. Price from your landed unit cost, stack every Amazon fee, add ad cost per sale, then mark up to your target margin.
Beyond the 15% referral, FBA charges per-unit fulfillment and monthly storage. Together they can push total fees to 30–40%, wrecking a cost-plus price.
Most FBA sales need advertising. If ACoS is 20–30%, that comes straight off margin and must be priced in, not treated as a side expense.
Returns, removals and damaged units happen. Build a small allowance in so a few percent of returns don't erase your margin.
Matching the lowest price ignores your true fee load. Compete on listing quality and product, not a price that doesn't survive Amazon's cut.
Once your pricing works, these are the tools small operators use to take payments, keep books, and market.
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Start from landed unit cost, add the ~15% referral fee, FBA fulfillment and storage, then your ad cost per sale, and mark up to a 15–30% net margin. The calculator above lets you stack the fees before you set a price.
A ~15% referral fee, per-unit fulfillment fees based on size and weight, and monthly storage fees. Combined they often total 30–40% of the sale price, which is why pricing must account for all of them.
Yes. Advertising is usually required to rank and sell. If your ACoS is 20–30%, that ad cost per sale comes directly off margin, so build it into the price rather than ignoring it.
After all fees, ads and cost of goods, many sellers aim for 15–30% net. Anything thinner gets wiped out by a return wave or a fee increase, so price with a buffer.
Usually fulfillment, storage and PPC weren't fully priced in. Add every Amazon fee plus ad cost per sale to your landed cost — the calculator above shows the real break-even.
Many small business owners use the "3x material cost" rule or simply match competitor prices. The problem? This ignores your unique cost structure. Your rent might be higher, your waste rate different, or your labor costs vary by location. This calculator reveals your true break-even point and ensures sustainable pricing.
Download a clean, shareable PDF of your pricing breakdown — cost structure, break-even point, and profit scenarios — completely free, with no sign-up. Useful for partners, lenders, or your own records.